eye square | Article
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]"Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where." – Jeff Ephraim Bander (CRO, eye square)[/vc_column_text][vc_empty_space height="20"][vc_column_text]In his article in MarTech Advisor, Jeff...

&nbsp; <p style="text-align: center;">Read the full article on <a href="https://www.martechadvisor.com/news/social-search-ads/eye-square-introduces-facebook-verified-live-ad-testing-solutions/" target="_blank" rel="noopener">MarTech Advisor</a></p> <p style="text-align: center;"><img class="alignnone size-medium wp-image-24626" src="https://www.eye-square.com/wp-content/uploads/2018/04/web-cam-setup_small-300x200.jpg" alt="" width="300" height="200" /></p> <p style="text-align: center;">For more information visit the <a href="https://www.eye-square.com/receptivity-platform/">e2 Live Receptivity Platform</a></p> <img class="wp-image-24892 size-medium aligncenter" src="https://www.eye-square.com/wp-content/uploads/revslider/e2_homepage-2018-011/RecPlatform-logo@2x-300x88.png" alt="" width="300" height="88" />...

&nbsp; <p style="text-align: center;">Full article on <a href="https://www.mediapost.com/publications/article/317755/eye-square-rolls-out-live-ad-testing-platform.html" target="_blank" rel="noopener">MediaPost</a></p> <p style="text-align: center;"><img class="size-full wp-image-24933 aligncenter" src="https://www.eye-square.com/wp-content/uploads/2018/04/mediapost_news.png" alt="" width="300" height="300" /></p> <p style="text-align: center;">More information? Visit the <a href="https://www.eye-square.com/receptivity-platform/">e2 Live Receptivity Platform</a></p> <img class="wp-image-24892 size-medium aligncenter" src="https://www.eye-square.com/wp-content/uploads/revslider/e2_homepage-2018-011/RecPlatform-logo@2x-300x88.png" alt="" width="300" height="88" />...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]After 19 years of experience in implicit market research, eye square now combines its unique research tools in the e2 Live Receptivity Platform, an approach which already received patent protection in the USA. Our CEO, <a href="https://www.eye-square.com/michael-schiessl/">Michael Schiessl</a> explained the concept...

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern" css_animation=""][vc_column][vc_column_text]<strong>"Ad testing platforms are constantly evolving and improving, empowering marketers with the tools necessary to make informed choices on which ads to run and where."</strong> – <em>Jeff Ephraim Bander (CRO, eye square)</em>[/vc_column_text][vc_empty_space height="20"][vc_column_text]In his article in <a href="https://www.martechadvisor.com/articles/ads/testing-your-way-to-more-powerful-marketing/">MarTech Advisor</a>,...

New e² article in Marketing Review St.Gallen 03-2016 Advanced in-context communication assessment explaining visibility and interaction performance of auto-play vs. click-to-play ads on Facebook and Twitter.   "Visual saliency as a necessary precondition for successful brand communication"   "Selective attention is the ultimate test that any brand communication has to...

Eye square’s expertise in using wearable devices continues.  For more than a decade eye square has incorporated the latest technology to offer the best possible methodology for our researchers and partners. Eye square supported KANTAR in a study on the theme of wearables in market research. For...