Video advertising is not only to communicate your brand and stage your products. It should awake emotions that pull the viewer in and inspire. We can best understand this complex interplay with a comprehensive set of implicit measurements.
Example McDonalds: The distributed attention on this heatmap shows that the participants are confused by the high information density. Three burgers, three prizes, the slogan, legal lines and brand logos – that’s too much for the viewer.
Example Nike: We measure the emotional reactions of viewers to the spot and evaluate your results scene by scene. In this spot, surprise dominates at the beginning. The winning athletes make the viewers smile and trigger positive feelings throughout the branding phase.
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